By wanting—and sometimes, doing—less, we create more space for the things that really matter. When an individual first chooses to live on a smaller, more human scale, the other values seem to fall in line.
From November 2006 to November 2007, New York City author Colin Beavan, his Prada-wearing wife Michelle and 18-month-old daughter, Isabella, went on a yearlong reduce-recycle-reuse odyssey to cut down on their daily ecological footprint.
Going green is not just a trend—it’s a full-scale shift that’s taken place across the consumer landscape in every market. As the market continuously shifts toward healthier options, companies that produce everything from cars to cosmetics to clean energy systems are responding with greater options and lower prices.