In 2010 Hewlett Packard was ranked #2 in NEWSWEEK’s Green Rankings, which is a data-driven assessment of the largest companies in the U.S. and in the world. The Newsweek goal was to cut through the green chatter and quantify the actual environmental footprints, policies, and reputations of big businesses.

It seems that HP has been a leader for decades in promoting environmental sustainability in its product development, operations and supply chain. HP has found, as have most in the green, healthy and sustainable living field, that environmental sustainability is profitable in the long run. Today, HP is addressing environmental challenges with solutions that seek to help the company and their customers to conserve resources and minimize impact while saving money and increasing productivity.

PRODUCT DESIGN FOR THE ENVIRONMENT (DFE) is HP’s premiere environmental initiative because it focuses on it’s core business which is where the company makes its greatest environmental impact - that is through customer use of our products and services.

Since 1992, the focus on specific environmental issues through their (DFE) program has been achieving significant results. DFE is an engineering perspective in which the environmentally related characteristics of a product, process or facility are optimized. Together, HP’s product stewards and product designers identify, prioritize and recommend environmental improvements through a company-wide DFE program.

The DFE program has three priorities:
• Energy efficiency - reduce the energy needed to manufacture and use our prod- ucts

• Materials innovation - reduce the amount of materials used in our products and develop materials that have less environmental impact and more value at end-of-life

• Design for recyclability - design equipment that is easier to upgrade and/or recycle

These main priorities are achieved by:
• Placing environmental stewards on every design team to identify design changes that may reduce environmental impact throughout the product’s life cycle.

• Eliminating the use of polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame-retardants where applicable.

• Reducing the number and types of materials used, and standardizing on the types of plastic resins used.

• Using molded-in colors and finishes instead of paint, coatings or plating whenever possible.

• Helping customers reduce energy con- sumption with HP’s printing, imaging and computing products.

• Increasing the use of pre-and post- consumer recycled materials in product packaging.

• Minimizing customer waste burdens by using fewer product or packaging materials overall.

• Designing for disassembly and recyclability by implementing solutions such as the ISO 11469 plastics labeling stan- dard, minimizing the number of fasteners and the number of tools necessary for disassembly.

When you see HP’s Eco Highlights label on select products, you have good assurance that they meet stringent environmental standards such as energy-savings and in- novative material use. Specific information on key environmental attributes including energy efficiency, packaging and recycling information is readily available.

Natural Awakenings Dallas Metroplex Edition Magazine Salutes Hewlett Packard DFW!