Environmental B Corps on the Move
Bloomberg’s Business Week has named nine certified B corporations as America’s Most Promising Social Entrepreneurs of 2011. The honorees represent such diverse industries as green building, insurance, consumer products and health care technology.
Certified B corporations, or B Corps, are a new type of company that uses the power of business to solve social and environmental problems. To earn certification, B Corps meet rigorous standards of social and environmental performance, legal accountability and public transparency. There are more than 400 Certified B Corps from over 60 industries, and investors are showing increasing interest in these high-impact businesses. A JPMorgan research report labeled impact investments as an “emerging asset class,” with profit potential in the hundreds of billions over the next decade.
Some of the B Corps name this year include Azavea, which provides GIS and mapping software development and geospatial analysis services; Change.org, providing daily news and information about important social issues and empowering people to take action; Dimagi, an award-winning, socially-conscious technology company that helps organizations deliver quality health care to urban and rural communities across the world; and Emory Knoll Farms, the only nursery in the U.S. entirely devoted to growing plants used in the green roof industry.
Other B Corps recognized include Greyston Bakery, a for-profit enterprise owned by the nonprofit Greyston Foundation; Nest Collective; a company of consumer products brands focused on nourishing babies, toddlers and kids with healthy, organic foods; Re:Vision Architecture, an architecture, planning, and consulting firm specializing in sustainable design and development; and World Centric, which provides high-quality compostable food service disposables and food packaging products.