Harley-Davidson Goes Electric with Live Wire
Jul 01, 2014 11:55AM
Project LiveWire, featuring the first Harley-Davidson electric motorcycle, is ready forconsumers to ride, react and shape the future of this new bike. Riders across the country will be able to ride and provide feedback on theirfirst-ever electric motorcycle. While not actually for sale yet, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations.Even those that don’t yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart, a simulated riding experience.
“America at its best has always been about reinvention,” says President and CEO Matt Levatich. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”
A 2014 U.S. tour, kicking off with a journey down Route 66, will visit more than 30 Harley-Davidson dealerships through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.
For tour information, visit ProjectLiveWire.com. For more information, visit a H-D.com.