The Mavs Embrace the Future of Fitness
Dec 31, 2018 09:05PM
The Dallas Mavericks have launched Lympo, the nation’s first blockchain fitness app that motivates people to exercise and be healthy, and the first of its kind that rewards users with crypto tokens that can be exchanged for premium products.
Lympo is developing a blockchain-based ecosystem that will integrate a community of users, personal trainers, gyms, fitness apps, wellness businesses and health insurers. It also leverages the popularity of wearable fitness devices to record activity and enables users to earn tokens for staying active. The Mavs will be one of the first teams in the NBA to accept cryptocurrency for tickets and merchandise, and Lympo has decided to set up their U.S. headquarters in Dallas.
Under their partnership, the Mavericks and Lympo will work together to form the Mavericks Fitness Team, a group of fitness ambassadors that will host fitness events and activities for Mavs fans throughout the year. Lympo will also be the presenting sponsor of Mavs Fit Night, which will be held during a 2018-2019 season home game.
For more information, visit Mavs.com.