EarthX, the host of the annual EarthX Expo/Conference/Film Festival in Dallas, has renamed the EarthxFilm interactive arm EarthxInteractive as EarthXR, highlighting an expansion of extended reality and immersive content (XR) in both their expo and year-round event programming

With an urgent need to pay closer attention to the environmental issues facing our planet, EarthXR believes that virtual, augmented and mixed reality technology is a powerful medium for global citizens to expand their environmental awareness and work toward sustainable solutions.

EarthxFilm President Michael Cain notes that the name change will better represent the message of providing diverse educational and inspirational content. “In the last three years, EarthxFilm has found that virtual, augmented and increasingly, mixed reality technology, are vital and rich resources for global citizens to become better educated and inspired to action, thus embracing all of these technologies necessitated the change to EarthXR.”

Throughout 2020, EarthXR will place exhibit booths and pop-up activations in cities like Los Angeles, New York, Park City, Dallas, and San Miguel de Allende, Mexico, which will include upcoming partnerships with some of the most respected environmentally aware brands, including Samsung.

EarthXR Director of Interactive Programming and Partnerships Tiffany Kieran is curating interactive events that showcase the use of mixed reality to educate the public about the many facets of the environment and climate. "XR experiences have proven to be game-changers on the frontlines of environmental justice from taking audiences up close on endangered species rescue efforts to placing them in the middle of climate crisis situations and providing world leaders with environmental solutions. We are excited by how much filmmakers and audiences have embraced these immersive experiences and how our national and international partnerships are helping us unite across the world to protect the planet as one.”

For more information, visit EarthX.org/expo/main-attractions/earthxr.