Most of us have our teeth cleaned regularly by a dentist or go to a gym to maintain heart and cardiovascular wellness. A healthy body requires maintenance, and so does the brain—the master control center of the body. Sonya Howeth owns the Plano location of Cereset, a wellness company that uses non-invasive brain balancing technology to help the brain free itself from stuck, limiting patterns. As a licensed Cereset tech coach, she observes that many people want alternatives to medication and are seeking holistic ways to halt brain aging and cognitive decline.

Howeth notes that the neurological community’s research is discovering that neuroplasticity, a term that describes the brain’s ability to activate and adapt, is key to preventing a lot of age-related diseases. While healthy diets, exercise, stress management and proper sleep help brain function, Cereset’s patented BrainEcho neuromodulation process can help improve the brain’s neuroplasticity, without pharmaceuticals.

“Our technology is different from other biofeedback/neurofeedback methods in that we don’t diagnose or try to cause an effect on the brain. We understand the brain is the master control and has the ability to heal itself. Our technology provides a ‘digital mirror’ so the brain can see itself,” Howeth explains. “When the brain sees stuck neuropathways, it gets to work creating new neuropathways to overcome those limitations and rebalance communication between the lobes of the brain.”

Cereset staff act as facilitators of the technology and monitor the process as the brain rebalances and resets. Howeth emphasizes that the brain does all the work, as opposed to Cereset coaches or the technology doing something for the client.

Clients relax in a zero-gravity chair, lean back with a blanket and get comfortable. Cereset coaches turn down the lights and put sensors on their head while sensors read the brain’s frequencies. “Our technology will take those brain frequencies and match frequency through sound. We play the sound back into the client’s ears so they hear their brain in real time. The brain recognizes that as a picture of itself and gets to work rebalancing itself.” There are five areas that Cereset coaches will track: mood, sleep issues, stress, energy and cognitive functions like focus, problem solving, memory and ability to learn.

A naturally balanced brain can help resolve issues such as insomnia, stress, post-traumatic stress, anxiety, depression, anger, problem solving, lack of focus and memory. Cereset technology is being studied at the Wake Forest School of Medicine Department of Neurology, the Womack Army Medical Center and Uniformed Services University for helping veterans with post-traumatic stress disorder.

Howeth’s goal is to help clients understand brain health, and because it is fluid—everyone experiences stress and trauma from time to time that can disrupt brain balance—clients can return for a ‘tune-up’.

“I like to help my clients know what it’s like to have a balanced brain. When they go through the process with me, they know how good it feels and how it feels to be your best again,” Howeth concludes. “It helps people get in tune with themselves, and they can learn to recognize when imbalances occur. It’s all part of healthy brain maintenance.”

Cereset Plano is located at 1033 E. 15th St., in Plano. For more information, call 214-892-2273 or visit Cereset.com.

Sheila Julson is a freelance writer and regular contributor to Natural Awakenings magazine.