OsteoStrong Expands in North Texas
Krishna Cheeti and Deb McFarland
It is well understood that impact or force is needed to strengthen bones, but clinical research shows that walking, running and conventional strength training do not provide sufficient force on bones to outpace bone loss, which begins after the age of 30. This lack of a natural method for addressing osteoporosis prompted entrepreneur Kyle Zagrodzky to partner with biomedical engineer Dr. John Jaquish and launch OsteoStrong.
OsteoStrong is a fast-growing nationwide franchise that uses robotic musculoskeletal treatment devices to help its members build skeletal and muscular strength. The franchise brings a clinically proven method for addressing osteoporosis to local communities. Here in North Texas, OsteoStrong of Carrollton, and OsteoStrong of Frisco (opening in a 1,450 square foot space in February) provide a natural, safe way to strengthen the skeletal system.
Krishna Cheeti, owner of the new OsteoStrong of Frisco, is an information technology engineer and had always had a passion to help people, as well as a desire to work in the health and wellness industry. He found opening an OsteoStrong franchise a perfect way to blend his passion and his experience in technology to enhance people’s lives. He was also impressed by how rapidly the franchise has grown and continues to expand. “In the next five years, OsteoStrong will be a household brand, and people will embrace it even more. OsteoStrong is well poised to take over the market on the health care technology side,” he says.
Deb McFarland, who opened the first OsteoStrong location in North Texas two years ago in Carrollton, says their exclusive Spectrum osteogenic loading technology uses force to stimulate new bone growth; improve muscle density and balance; and reduce back and joint pain. Interested people can come in to either the Carrollton or Frisco locations for a free session to experience the Spectrum circuit. The technology looks similar to conventional exercise equipment, but McFarland says that’s pretty much where the similarity ends.
“During a first session, we adjust the equipment to fit the user, placing them in an optimized biomechanical position. This, along with isometric movements and a sophisticated biofeedback system, allows for the safe application of very high levels of force,” she explains.
Applying force on bones stimulates osteoblasts, the cells responsible for new bone formation. Athletes such as gymnasts involved in high impact sports have been shown to have the greatest bone density, McFarland says, and OsteoStrong’s technology allows users to emulate comparable levels of force, but without the associated risk of injury.
OsteoStrong recommends those that come in to try Spectrum osteogenic loading be ambulatory and cleared for full-strength training activities. OsteoStrong is a membership-based program. Members come in once per week for a session with a highly trained Spectrum coach.
OsteoStrong of Frisco had already created a buzz in the community even before Cheeti installed the permanent signage. He began receiving calls from people that had surgeries and bone fractures and wanted to know how OsteoStrong could help them.
“OsteoStrong will cause people to question what we accept about aging,” McFarland notes. “OsteoStrong members are reversing the aging process. Bone and muscle loss does not have to be an inevitable part of aging. We can continue to improve and increase strength for decades beyond what everyone thinks is possible. It’s a pivotal change in how we address wellness.”
OsteoStrong of Frisco is located at 9112 Lebanon Rd., Ste. 100, in Frisco; OsteoStrong of Carrollton is located at 3730 N. Josey Ln., Ste. 100, in Carrollton. For more information or to request a free session, visit OsteoStrong.me or call 469-301-6050 (Carrollton) or 408-250-3690 (Frisco).