DART: There’s an App for That
Taking the Dallas Area Rapid Transit (DART) light rail train is now as easy as pulling out an iPhone and using the new GoPass app, with no need for cash or coins, no lines at ticket machine and no paper tickets. GoPass, one of the first such apps for mass transit ridership in the country, is available to download for free.
DART estimates that half of its riders have smartphones and use them for buying coffee or boarding planes. GoPass could save DART $1 million annually by reducing the use of paper tickets, say officials.
DART tickets are only good for a certain number of hours. Once purchased through GoPass, a ticket’s “time clock” doesn’t start running right away. The rider can wait until a bus or train arrives to activate the ticket. That way, riders can store several tickets or purchase a ticket in advance of a special event, like a game or a concert.
Mobile tickets are priced from $2.50 for two-hour midday passes to $800 for an annual pass. Soon, officials hope to bundle transit passes with entertainment and dining options: Customers could use their smartphones to buy a ticket to a concert at American Airlines Center, and then purchase a DART ticket to get to the concert.
For more information, visit DART.org.