Michael Fletcher, a veteran media executive at equestrian network Ride TV, has joined EarthX as co-CEO with Lynn McBee to lead the environmental organization’s push into television and streaming. Fletcher will focus on expanding the EarthXTV network and video-on-demand platform, which features environmentally themed programming.

Before founding Ride TV, Fletcher was president of Firestone Communications and launched the Spanish-language children’s cable TV network Sorpresa and founded Televideo, the largest video production company serving the Tejano music industry in the U.S.

Fletcher says, “EarthXTV aims to serve our global community with programming that entertains, enlightens and inspires each of us to be an active part in the care of our planet.”

For more information, visit EarthX.org.