by Sheila Julson
An August 1, 2018, article in Supermarket News reported, “Sales of plant-based foods grew by an incredible 20
percent in the 52 weeks ending June 16, 2018, reaching a total of $3.3
billion.” As more people strive to eat healthier, compassionate plant-based
diets, entrepreneurs like Amanda Morrow stand ready to meet those needs
with PlantSet Meals, the 100 percent plant-based meal prep company she formed
September 2018 with her friend, chef Max McNicol.
Morrow had worked for many years as a certified personal trainer and
noticed that some clients
weren’t getting results they wanted, despite
vigorously working out several times per week. As a self-described “nutrition
nerd” and vegetarian/vegan, she began offering meal preparation services for
Morrow had also lost her father to cancer, which led her to further
question the role of food in health and diseases. McNicol had been attending a
plant-based culinary school at the time, and Morrow had noticed there were no
other meal prep businesses in the Forth Worth area offering 100 percent
plant-based meals. She realized she had a viable business idea.
As young entrepreneurs with limited financial resources—Morrow is 24 and
McNicol is 26—starting a business without a substantial loan was a big
hindrance. “A commercial kitchen is the only way we’ve been able to grow,”
Morrow says. After trying a few different spaces, PlantSet Meals now has two
homes: Locavore, a rent-by-the-hour kitchen business and event space in Fort
Worth that hosts a hub of fledgling foodie entrepreneurs; and Viridescent
Kitchen, in Plano, a commercial kitchen space and café that’s open from 7 a.m.
to 3 p.m. Monday through Friday, serving cooked-to-order breakfast or lunch
from different chefs. PlantSet Meals is there Wednesdays and Fridays.
Morrow handles most of the marketing and business aspects, and McNicol
is the head chef. Doctors, including cardiologist Dr. Baxter Montgomery, whose
Garden Kitchen Foods plant-based café, in Houston, inspired the menu. Their
goal is to educate people how to positively impact their bodies through food
and fitness. Morrow also designs weight-loss meal plans, and will add classes
and holistic personal training packages.
“All of our food is very clean and organic,” Morrow emphasizes. The
nutritious, yet flavorful plant-based entrees have wooed many customers that
don’t eat strict vegetarian or vegan diets. Customers can choose from meals
like the light, refreshing Magic Cold Noodles, with
cold beets, carrots, cabbage and zucchini noodles topped with onions and served
with house-made Magic Sauce made from tahini almond butter and a coconut amino
base with ginger, garlic and spices.
Heartier appetites will appreciate the lasagna, made with
brown rice noodles layered with tomato basil sauce, zucchini and fresh greens,
topped with their scratch-made cashew cheese. Nutrition
bars and breakfast cookies are available for a nourishing on-the-run breakfast.
Most of the ingredients are made from scratch, including the sauces and
most vegan cheeses. Customers can review the meal choices online and place
their orders four days before delivery. People can order just once or get a
subscription plan to choose weekly meals and save 10 percent. Meals are
delivered on Monday evenings, which is free with orders of $25 or more. They
can also be picked up at Viridescent. PlantSet Meals delivers to Fort Worth,
Frisco, McKinney and Plano.
Convenience often comes with an added downside of single-use plastic
packaging; however, Morrow says all their meal containers are compostable, made
with wheat shell fiber. “You can put it in your composter and it biodegrades
within 90 days,” she notes. The containers can also be microwaved or put into
PlantSet Meals also has a presence at farmers’ markets and does pop-up
events. In addition, they offer corporate catering services.
PlantSet Meals is located at Locavore, 715
Hawthorne Ave., in Fort Worth; and at Viridescent, 5760 TX-121, Ste.
140, in Plano. For more information, call 682-325-1286 or visit PlantSetMeals.com.
Sheila Julson is a freelance writer and regular contributor to Natural Awakenings magazines throughout the country.