Cereset is a non-medical, non-invasive form of technology that offers a digital "mirror" allowing the brain to see the results of stress and trauma to relax, rebalance and reset itself. Cereset Plano owner Sonya Howeth, a certified Cereset tech coach who opened a Cereset office in Plano in late 2019, explains that Cereset uses an electroencephalogram (EEG) to read brain frequencies. The technology then transposes the frequencies into sound.

"Through the sound frequencies, the brain recognizes and responds to what it sees. It will recognize stuck neuropathways and imbalanced communication between the lobes of the brain," she says. "If the brain is not balanced, and if there are stuck neuropathways, the brain is not healthy. Our technology helps the brain see to correct those things and help people be their best selves, emotionally and physically."

Cereset uses a patented BrainEcho neuromodulation process. It differs from other neurotechnology in that Cereset tech coaches don't diagnose or treat, and there is no outside intervention to prompt an effect from the brain.

Each client is taken to a private session room and relaxes in a zero-gravity chair. Proprietary brain frequency sensors are placed on their head. "We make the client as comfortable as possible, give them a blanket and turn the lights out," Howeth explains. "Then we encourage them to think about anything positive—we don't want them to think about what they have to do or anything that's bothering them, but rather a vacation or something happy. If they fall asleep, even better."

Brain rhythms are translated to specific engineered tones to create a unique BrainEcho for each client. Each person hears their own BrainEcho in real time as the brain recognizes its own reflection and begins to fully relax and reset.

Howeth says there are five areas that Cereset tracks: mood, energy, sleep, the ability to handle stress and cognitive skills like focus, problem solving, memory and the ability to learn. She notes that Cereset can help people recover from long COVID symptoms such as loss of taste and smell. She has seen improvement in neurological issues like brain fog, as well as improved focus.

Cereset is a national franchise. The technology was developed by Lee Gerdes, who suffered from a concussion. Howeth notes that anyone affected by excessive stress or trauma can benefit from Cereset because they overwhelm the balance of the brain, precipitating a "freeze" response, which slows the brain's ability to react, or a "fight-or-flight" response that keeps the brain in a state of anxiety, she explains.

Howeth attests that her Cereset office has a 90 percent success rate. She's seen issues such as anxiety, depression, post-traumatic stress disorder, insomnia, anger and brain fog improve. "I also see people in debilitating pain, and Cereset helps them cope with or even mitigate pain. People with mood issues or those that don't handle stress very well have been able to calm down and find peace and joy that they haven't seen for years."

Many people that come to Howeth's office have tried other modalities first, but Cereset is what helped them turn their lives around. "What I love most about what I do is seeing somebody that's really hurting being helped," Howeth enthuses.

Cereset Plano is located at 1033 E. 15 St., in Plano. For more information, call 214-892-2273 or visit Cereset.com.

Sheila Julson is a freelance writer and regular contributor to Natural Awakenings magazine.