The inaugural nonprofit Texan by Nature Return on Conservation Report has revealed that Texas conservation investments yield financial returns of four-to-one—$639 million resulting in more than $2.8 billion in 2019. This groundbreaking analysis confirms that conservation investments in Texas provide substantial financial benefits.

Businesses are encouraged to consider local conservation in their operational budgets to meet sustainability goals and conservation groups are urged to use data to demonstrate the full economic value of their work.

By connecting businesses to conservation, Texan by Nature aims to bridge the gap hindering conservation investments by providing the data needed to make a compelling business case to funders. The report evaluates ecosystem service variables such as biodiversity, carbon sequestration uplift, tourism, job creation and more.

President and CEO Joni Carswell, says, “Conservation is good business. If we invested just one-half percent of our current GDP, this would yield $10 billion in investment and $43.9 billion in returns to Texas GDP.” 

For more information, visit TexanByNature.org/roc.