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Natural Awakenings Dallas -Fort Worth Metroplex Edition


The Energy Shop Wellness Center Advancing the Balancing Effects of Biofeedback

“Americans, in general, are high achievers, but that frequently comes with a cost to the body and the mind,” observes Dr. Alisa Rich, founder of The Energy Shop Wellness Center. “Stress can cause premature aging and reduce the number of natural years due to disease and dysfunction. Balancing the body’s energy and limiting stress creates a healthier body and calm mind, which reduces the appearance and feeling of premature aging.”

To correct the body’s imbalances, Rich offers L.I.F.E. System biofeedback therapy, a non-invasive, non-pharmaceutical mind-body treatment in which patients are trained to control how their bodies function. First discovered during the late 1960s, biofeedback has been used for decades to balance ADD/ADHD, PTSD, anxiety and addictions.

Rich had personally used biofeedback to treat nerve damage. Impressed by the results and how it helped relieve her partial facial paralysis, she studied to become a master biofeedback practitioner. The L.I.F.E. System is a unique biofeedback device where no client participation or game playing is involved. Rather, it works on a quantum level through an information exchange with the body, helping it return to a natural state of health.

Information exchange is achieved by attaching a wire harnesses to the forehead, ankles and wrists. The harnesses are made of conductive silicone, which allows for low-current electrical communication through the computer’s USB port and a multi-functional interface box.

The testing and assessment phases of a client’s biofeedback response is measured in response to nearly 7,000 separate items, based upon the relationship between action (applying a challenge to the patient), and measuring the reaction of the human body as it answers the challenge. The L.I.F.E. System records energy disturbances and analyzes these results. The L.I.F.E. System practitioner can then review the health assessment with the client.

Biofeedback has also been used to promote “gracious aging,” such as rejuvenation of the skin. Rich says recent advancements the L.I.F.E. System technology include Facial Toning Technology, based on Chinese meridians, that have shown remarked improvement in skin quality, texture and visual tightening, as well as skin brightness.

“In addition, the L.I.F.E. system features numerous programs that feed the body with frequencies natural to the human body to remove stress, and balance the body so it can heal itself,” Rich adds. L.I.F.E. System visits can be done in person at The Energy Shop locations, or via mobile visits at clients’ homes.

While the COVID-19 pandemic has been devastating to all facets of life over the past two years, Rich notes one benefit to the recent pandemic is that people are becoming more proactive with taking care of the bodies, rather than waiting until they are sick. “I hear from my clients they are making better food choices to support a strong immune system, taking supplements, getting more rest and integrating alternative health providers into their regular health regime,” she says.

Rich explains that the use of biofeedback integrated with traditional medicine in Europe has shown its ability to compliment and support many stress effects of traditional therapies. In the United States, she anticipates the opportunity to advance the use of biofeedback within conventional medicine over the next few decades.

Rich envisions opening additional offices over the next year. “We are looking for caring people who have a desire to help people feel better, and have a curious mind and a passion for learning. As a Master Biofeedback Practitioner and Trainer, I love teaching and guiding people to a rewarding career in biofeedback.”

The Energy Shop Wellness Center is located at 6860 N. Dallas Pkwy., Ste. 200, in Plano, and in Grandbury. For more information, call 972-381-2700 or visit